Merino

Merino wool stands as a premium natural fiber that has revolutionized performance apparel and consumer textiles. What makes Merino particularly extraordinary is the microscopic structure of its fibers - at just 15-24 microns in diameter (compared to 30+ microns for regular wool), Merino creates incredibly fine, soft fibers that eliminate the itchiness associated with conventional wool. This natural material offers remarkable temperature regulation, managing body heat in both cold and warm conditions through moisture absorption and evaporation. Merino fibers can absorb up to 30% of their weight in moisture while still feeling dry against skin, and their natural resilience allows them to bend over 20,000 times without breaking. In consumer goods, Merino has expanded from traditional winter wear into year-round performance apparel, base layers, athletic wear, and even luxury bedding. Its natural antimicrobial properties allow garments to resist odor through multiple wearings, making it ideal for travel and active lifestyles while reducing laundering needs and extending product lifespan.